Glossary

AI SDR (AI Sales Development Representative)

An AI SDR is an AI agent that performs the work of a sales development representative — responding to inbound leads, qualifying them against an ideal customer profile, and booking qualified meetings onto account-executive calendars.

AI SDRs typically operate across chat, email, and voice. They respond to inbound leads within seconds, ask qualifying questions based on the company's ICP, answer common pre-sales questions, and — if the lead qualifies — book a meeting directly onto the correct AE's calendar.

Deployed well, AI SDRs do not replace human SDRs; they reposition them. Human SDRs handle discovery calls on pre-qualified pipeline rather than spending the majority of their time on first-touch qualification. Per-rep pipeline typically grows 2–4× as a result.

Enterprise-grade AI SDRs are tied to the CRM (Salesforce, HubSpot, Pipedrive), write every interaction back to the lead record for attribution, and operate under an explicit qualification policy that compliance and RevOps can audit.

See also
  • AI Agent— An AI agent is a software system that uses a large language model to perceive its environment, reason about tasks, and take actions in external systems on behalf of a user.
  • AI Voice Agent— An AI voice agent is an AI agent that interacts with users through voice — answering inbound calls, placing outbound calls, and conversing in real time.
  • AI Chatbot (AI Chat Agent)— An AI chatbot — more accurately, an AI chat agent — is an AI agent that interacts with users through text: web chat, WhatsApp, SMS, Slack, Teams, or social messaging.
AI for SalesSales Engagement Agents

More terms in the glossary

AI Agent

An AI agent is a software system that uses a large language model to perceive its environment, reason about tasks, and take actions in external systems on behalf of a user.

AI Voice Agent

An AI voice agent is an AI agent that interacts with users through voice — answering inbound calls, placing outbound calls, and conversing in real time.

AI Chatbot (AI Chat Agent)

An AI chatbot — more accurately, an AI chat agent — is an AI agent that interacts with users through text: web chat, WhatsApp, SMS, Slack, Teams, or social messaging.

Retrieval-Augmented Generation (RAG)

Retrieval-augmented generation (RAG) is an architecture that grounds a language model's responses in a specific knowledge base by retrieving relevant passages at inference time and conditioning the response on them.

Multi-Agent Orchestration

Multi-agent orchestration is the practice of coordinating multiple specialized AI agents to accomplish a task that is too complex or too broad for a single agent.

Constitutional AI

Constitutional AI is an approach to training and deploying AI systems in which model behavior is guided by an explicit written set of principles — a "constitution" — rather than only by reinforcement from human feedback.

See the full glossary

Related pages

Enterprise AI Agents

How GrowTK builds and ships these concepts for clients.

Guides

Long-form walkthroughs that go deeper than definitions.

Scope a deployment

Ready to talk to someone about your specific use case?