Background
CloudSync Technologies sells a mid-market data platform. Inbound lead volume was healthy, but a small SDR team was spending roughly 60% of their hours on unqualified leads, and median response time on inbounds had crept above three hours. Quota attainment on the sales team was dropping.
Approach
We deployed an AI SDR that qualifies every inbound lead against CloudSync's ICP in seconds, answers common pre-sales questions, and books qualified demos directly onto AE calendars. The SDR team was redeployed from qualification to discovery calls on pre-qualified pipeline.
Implementation
Four-week deployment: one week of ICP workshop, two weeks of build (HubSpot + Chili Piper + calendar integration), one week of shadow mode where the AI proposed qualification decisions that humans reviewed before full autonomy.
Outcome
In two quarters, CloudSync saw qualified lead volume up 4×, median first-touch time under 60 seconds, median sales cycle down 55%, and $5M+ in new pipeline directly attributable to AI-qualified meetings. Qualification accuracy (measured as SDR-manual-review agreement) landed at 92%.
“Our sales team now spends time closing deals, not chasing dead ends. Revenue is up 65% year over year.”
— David Park, VP of Sales, CloudSync Technologies